The companies of the HerkulesGroup are globally recognised as world market leaders in the manufacturing of large tooling machines for XXL parts. Grinding, texturing, turning, boring and milling – the independent companies in the family-owned group support you with diverse custom solutions.

Visible change in trade fair presentation

At the 2016 IMTS exhibition, an enormous 7.5-metre-high, 40-tonne boring machine was displayed at the centre of the joint trade fair stand of WaldrichSiegen and UnionChemnitz. The look and feel of the stand was defined by high-quality materials and a masculine elegance.

Now, only two years later, a lot has changed. Today, companies that do not react to significant industry changes cannot assert themselves in the market in either the medium- or long-term. The HerkulesGroup does not only have a high demand in producing quality products, but also a high degree of expectations to always be one step ahead of the competition. Being able to reflect this change was the focal point of the KECK team in their development of a new trade fair concept.

Visitors to the 2018 AMB exhibition therefore experienced a completely new corporate presence: easy, powerful and innovative. These characteristics were already conveyed by the semi-transparent logos of the umbrella brand. Elegantly framed by the company’s brands and positioned on white steles, they shone in a changing background colour, synchronised with the LED presentation on the interior of the stand. Instead of actual tooling machines, a multimedia production staging was held in which a transparent OLED shift-screen was able to be pushed along the four product models and, in the process, numerous interesting facts were interactively presented.

The depiction was rounded off with a communication area that was highlighted by modern furniture and decorations. The numerous visitors as well as the company’s employees felt visibly at home in this comfortable environment