THE SHOWROOM AS A GENERATOR OF EMOTIONAL CUSTOMER LOYALTY.
You understand: the showroom is the most efficient sales platform for your products as you attract the undivided attention of your visitors unlike at trade fairs. You have the opportunity to stage your products to perfection and present them individually for your customers.
The automobile sector is naturally a pioneer when it comes to showrooms. Here, customers discover, admire – and, above all – celebrate the brand. The emotional loyalty of a customer to the brand is the focus of staging.
Much can be transferred from the basic ideas of this concept to the B2B sector. IES is the perfect partner for creating an emotional brand experience in your showroom through communication and design. Emotions are not only feelings that move us, they also have a direct influence on our value systems and therefore on our actions. For this reason, we develop emotional brand worlds for your target groups, with well-told, interesting stories that touch not only your customers’ minds, but their hearts as well. So that you can always reach your target group.
We ensure strong recognition of your company with a consistent implementation of your corporate architecture and we increase the desire for your products – and thus the enthusiasm among your customers – with media support tailored to the space in question.